Studio
DOC CP-STU-2026 · Amsterdam
CraftingProduct designs and builds websites, event platforms and custom operational tools, combining product thinking, crafted interfaces, integrations and analytics.
Manifesto
A product is only real once someone can use it.
We work in short passes with something working to look at, and we instrument what we ship so you can see how it performs after launch.
A short intake — about two minutes
Selected work
Situation
An AI product-data platform whose website no longer matched who it was selling to, or what the product had become.
What we built
A complete website transformation: positioning and information architecture, visual redesign, and implementation — plus a Slack integration.
Website created and designed by CraftingProduct.
Situation
An event experience for Lovable × Product Delight in Paris, from first visit to registered attendee.
What we built
The event website and the registration flow behind it, with payments and product analytics wired in from the start.
Situation
A conference that needed one public face and a working pipeline from interest to ticket.
What we built
Website design and implementation, connected to registration, payments, and tracking so the organisers could see the funnel.
Situation
Companies, communities and conferences need more than a one-off event. They need format design, facilitation and the systems that carry the full arc.
What we built
A dedicated Buildathon-as-a-Service business, supported by HackHome: the operating platform for applications, team formation, submissions, judging and results.
Dima Abramov’s second business, focused specifically on buildathons.
Capabilities
How we work
What the product has to do, for whom, and what is currently in the way.
Positioning, structure, and interface decided together before anything is built.
Implementation in short passes, with working software to look at throughout.
Payments, registration, and analytics wired in so the thing can be measured.
Launch, then the handover: access, documentation, and what to watch next.
Founder dossier
Dima Abramov is a senior product leader and AI builder based in Amsterdam. He founded CraftingProduct to practice AI transformation the way the work is actually done: on real problems, with the machines running, in front of the people who have to live with the result.
Buildathon.eu is Dima’s second business: a dedicated Buildathon-as-a-Service practice for companies, communities and conferences.
First-person note
I run the room the way I run my own work: real problem, machines on, no slides about slides.
Working together
The site that no longer matches the product. The event that needs its own machinery. The internal tool nobody sells. That is the work the studio is built for.
Start a project
A website, an event platform, an internal tool — describe where it is now and where it needs to get to. Your answers go straight to the studio.